Corporate Showcases
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“Mobile,
personalized and collaborative learning: BlackBerry solutions”
By Larry Bensadon, Global Strategy Sales Director, BlackBerry
Spain |
Abstract
RIM will present their system applied to education, showing
examples of university social networks made specially for a
Spanish University, as well as a new tool we are launching that is
meant for internal communication/training. Mlearning both, for the
student and for the corporate worlds.
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"Optimum Design and Deployment Approaches for mLearning
Content"
By Oliver Black, Account Director, Skill-Pill M-Learning
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Bio
Oliver Black is the Account Director for Skill-Pill M-Learning. He
has coordinated a number of mobile training and communications
projects for clients in the U.S., Europe, Middle East, and Africa.
A fan of all things mobile, he works with Skill-Pill’s developers
to design innovative mobile solutions which enhance employee
engagement, communications, and training and development.
Abstract
For the first time ever, handheld devices allow us
to impact learners within the context of skills application.
Traditional campus approaches focus on “push” knowledge –
instilling information into the user – but mobile devices are
creating the opportunity to fundamentally change the design
approach to learning. This session examines the rationale behind
and the opportunities presented by a market-based approach to
learning where the context and the upcoming event become the
primary characterizers of the learning experience. This also means
that we need to trust users to self-diagnose their skills gaps,
retrieve the right content to help them deal with the upcoming
challenge, and report back.
This case-study session will examine content that updates
(utility), that aims at better performance (productivity), and
that engages emotionally with the user (immersive). You’ll learn
about a “pull” rather than a “push” philosophy, and how to shift
an L&D department from broadcast to receiver mode. You’ll learn
how to assess the types of material that will best work in a
mobile environment.
In this session, you will learn:
• What does and doesn’t work in terms of content design
• The specific rigors of a market-based approach to content design
• A “dabbing” rather than a “slabbing” approach to content
formatting
• How to blend “push” and “pull” content effectively
• Why mLearning is more of a new philosophy of learning than just
a new channel
• The step change that mLearning can really represent in learning
– if it is worked properly
Audience: Intermediate. Those engaged in or considering designing
materials for a distributed workforce or for those “on the go,” as
well as those considering using mobile as part of a business or
organizational transformation strategy.
Technologies discussed in this session: Video compression and
distribution, SMS/WAP Push, widgets, security, assessment and
diagnostic tools, all mobile platforms [RIM, Android, Apple, etc.]